You want to review medical records as a Professional Legal Nurse Consultant (PLNC). You want lots of attorneys to work for and lots of cases. So, you need to brand yourself as “thee” best in your nursing field. Use these three Professional Legal Nurse Consultant branding techniques to help get your PLNC business thriving:
1. Figure out your “why”: Why do you want to review medical records? Why are you the best candidate to do this? Think about this one. Is it, maybe, because as a nurse you know how to spot the issues when you have read medical records in your current job? Are you the “go to” nurse for selected problems? Are you a problem solver? Try to get it clear in your head so you will be able to express it to others.
2. What is your passion?: Maybe you have been a nurse 15 years, maybe it has been 3 years, but specifically what is it about nursing that you are passionate about? Drill down now and think about it in detail. Is it the helping aspect or maybe it is the advocate aspect. The more detailed you are, the clearer it becomes.
3. Specifically, what sets you apart from other nurses?: Every nurse brings something to the table. What do you bring? How are you different from your nursing peers, from your PLNC peers, from your other colleagues? Think about this one. We are all unique in different ways. Your goal is to solidify your uniqueness.
Professional Legal Nurse Consultants (PLNC)’s are special. Think about your responses to these three tools to branding your nursing self and you will be well on your way to becoming the stand out PLNC you always wanted to be.
