The FIRST STEP to set up your Professional Legal Nurse Consultant (PLNC) business development plan is selecting a name for your business. This is definitely the fun part because it’s the first time you’ll establish a link between yourself and your clientele!
Ask yourself: What do I want my clients to think of when they hear my business name?
Do I have a strong first or last name that would not only connect to my clients, but also express what my company is about?
- Write down words that describe who you are and what your business is about. Consider business names that’ll jump out and connect to your business via internet searches.
- You want your business name to be catchy, professional, and easy to remember (especially when it comes to referrals).
- Use a thesaurus to change the words you’ve come up with into others that’ll give that spark to your business name.
For example, if you’re starting a cleaning service, you’d want your business name to contain buzz words associated with cleaning. As we brainstorm, let’s write down ideas that come to mind when cleaning: spotless, shine, tidy, no mess, clean, and bright.
It’s also important to think of some words that may also address your prices.
Let’s brainstorm and write down some words that might suggest pricing: cheap, low-cost, free, and fair.
Now, the last stage would be to think of some things that you would like in your business name that may reflect who you are, so let’s brainstorm that describe who you are that also are great reflections of your business: thorough, careful, strong, meticulous, focused, or even your last (Doe) or first (Jane) name.
Let’s play around with some of the words we’ve written down and combine them to see how they might sound for your business name: Jane’s No-Mess & Low Cost Cleaning Service; Careful Fair Tidy Cleaning; or Thorough Shine Cleaning.
Remember as a Professional Legal Nurse Consultant (PLNC), you want your clients to feel they’re hiring a skilled professional, so sometimes something as simple as Doe Professional Legal Nurse Consultants will suffice.
P.S. Find out how to elevate your nursing career quickly here.
