You want to get medical records to review from attorneys. Let’s talk about cost-effective ways to market yourself. No more guessing how to get attorney-clients. Use these effective tips, pointers, and strategies to get yourself maximizing your potential!
All of these methods work. You, as the Professional Legal Nurse Consultant (PLNC) decide what works for you. Give them all a try. It’s all about getting medical records to review so you can give your opinion in cases and in potential cases.
Selected cost-effective marketing tools:
Networking: Also known as meeting people. Quite frankly, the best and often easier way to get medical records is to know an attorney who wants your PLNC services. The next best way is to ask attorneys and others if they know any other attorneys who might need help reviewing and analyzing medical records in legal matters.
Attend legal seminars and events: A great way to meet attorneys and law firms is to attend legal seminars on medical malpractice or other legal issues related to healthcare. These events can be virtual or in-person. They’re great networking resources and at the same time, you’ll be educating yourself about legal issues that may be unfamiliar to you.
Attorneys take mandatory classes to keep their law licenses. Attorneys need Continuing Legal Education (CLE) to keep their law licenses active. Each state has its own requirements, but attorneys must obtain the requisite number of CLE annually. Knowing this, PLNCs should consider attending a CLE. Better yet, offer to set up a table at a CLE and have brochures about your PLNC business to hand out. Be sure you have business cards and that all your information is current.
Make it a habit to check on local event listings, especially on topics of interest to attorneys. You’d be surprised how many lawyers attend local events on legal or political topics. Even neighborhood association meetings often have attorneys present. After all, attorneys have to live somewhere, right? Or, they might be representing the neighborhood association or a particular neighbor.
Attend events at your local area law school, college, or university. There may be open seminars available at the academic center that you can also attend. Don’t forget to bring your business cards with you.
When attending networking functions with attorneys, ask them for their business cards and send them a follow up email letting them know it was a pleasure to meet them. This is also an opportunity to send your brochure or follow the email with a phone call. On the phone, ask the attorney if they received your email and if the firm needs your services at that time. Also, ask if you can put them on your mailing list. Whether it is an email, direct mail or both, you should establish a client or potential client list that you periodically send updates about some of the work you’ve been doing.
Ask friends and family for names of attorneys and law firms they know. They might be willing to pass your resume along. You need to carry brochures, and business cards, everywhere you go, because you never know who you might meet.
You can also utilize job posting websites. Much like the traditional classified section of a newspaper, these online job boards post jobs let you view and apply to jobs. There are also online websites that will allow you to post your resume where prospective clients may also be searching.
Another invaluable resource is the Jurex Expert Directory. The Jurex Expert Directory is the place attorneys and prospective employers look to locate a Professional Legal Nurse Consultant. Its sole purpose is to help get you hired. Your personal profile will help attorneys determine if you’re a match for their specific case needs. They’ll be able to search based on multiple criteria, such as location and specialty. Attorneys can access the directory for free, but only after they have registered. And only PLNCs are allowed to place profiles on the directory, so you’ll be in a select pool of legal nurse consultants.
Search listings of lawsuits filed. Whether you’re looking online at your business newspaper or journal, PLNCs are looking for cases where they can be of assistance. Find recent malpractice cases or even personal injury cases in your area. Then, branch out and research medical malpractice cases or other cases in different jurisdictions. Your goal? More clients. You can achieve that with even just a little diligence.
Another good resource for PLNCs is to join the Professional Legal Nurse Consultant Community Facebook Group which is an exclusive benefit of being a PLNC. In this Professional Legal Nurse Consultant Community, you’ll know you’re in a private group where you can stay informed of the latest trends in the industry and keep connected to other PLNCs. This is a great networking tool as it affords you the luxury of staying close with other PLNCs.
There are multiple ways to market yourself. Take one step today by picking from the list above and do it. Let’s hear which one you selected to do first by commenting below.
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