Each Professional Legal Nurse Consultant (PLNC) has his/her own spirit. The key is defining this and conveying it in your PLNC business. Let’s break this down into two easy-to-understand parts: what it is and how to “put it out there”.
Spirit defined: Quick, name two things you value. For example, is it honesty, ambition, beauty, achievement? The values list could go on and on. You want to live your values in everything you do in order to achieve harmony, right? So, first you must clearly identify your values. Once you “live it”, only then can you “put it out there”.
“Put it out there”, your spirit, that is: Your PLNC business is you. Your marketing materials reflect who you are, your written reports relect who you are, you emails reflect who you are. You must keep everything you do consistent in order to achieve and maintain success. For example, if beauty is one of your values, then your marketing materials must be beautiful. This might mean multi-colored images with clearly defined lines. It might mean black and white with flowing features. Regardless, if you wanto convey your value, your entire business must reflect it.
Pearls:
1. Know at least two things you value.
2. All things related to your Professional Legal Nurse Consultant business must reflect your values.
3. Only then will your true spirit shine through.
