Set a goal of having at least one post per day on Twitter. You want to share with others, not just focus on me, me, me True enough, you want to let attorneys know you’re out there, but you can incorporate that information into your tweets discreetly.
The secret you ask? Share content, don’t push content. Start thinking about the types of information you want to share with prospective attorneys, peers and mentors. Think about the information you have online, either via Facebook or a website, that you can link to. Keep bookmarks of important articles that others might benefit from. Use sites like https://www.pulse.me to find breaking news so that you can curate content that adds value to your network.
You want to say what you want to say in 140 characters or less. Ever wonder why bullet points were created? To make the information conveys be succinct and easy to read. That’s your aim in tweeting. Your tweets must be resourceful and valuable. You want others to follow you and rely upon your message.
Twitter has more than 500 million users and 175 million tweets posted daily. That is a lot of information being shared. It also means that a huge segment of your market can be found there.
Whenever you tweet, remember the secret.
